PAY PER CLICK
Pay Per Click Service
Pay Per Click Advertising That Delivers Measurable Results
Pay per click (PPC) advertising lets you buy your way to the top of search results, social feeds, and websites across the internet. Unlike organic strategies, PPC delivers traffic from day one.
But poorly managed PPC is expensive. The difference between a campaign that loses money and one that generates a consistent return lies almost entirely in how it is set up and managed.
Royallions manages PPC campaigns with a singular focus: profitable results for your ad spend.
What is Pay Per Click Advertising?
In PPC, you pay only when someone clicks your ad. You set a budget, choose your audience and keywords, and your ads are shown to relevant users. The goal is to ensure the value of each click — measured in leads, sales, and revenue — exceeds what you paid for it.
PPC Platforms We Manage
Google Ads
The most widely used search advertising platform in the world. Reach people who are actively searching for your products or services right now.
→ Link: https://royallions.in/google-ads-in-navi-mumbai/
Facebook and Instagram Ads (Meta)
Reach highly targeted audiences on the world’s largest social media platforms — based on demographics, interests, behaviour, and location.
→ Link: https://royallions.in/facebook-ads-in-navi-mumbai/
YouTube Ads
Video advertising on YouTube — from short skippable ads to longer brand storytelling formats. Particularly effective for brand awareness and remarketing.
LinkedIn Ads
Premium B2B advertising for reaching professionals by job title, industry, seniority, and company size. High cost per click but exceptional lead quality for B2B businesses.
Our PPC Management Process
- Goal setting — we define what success looks like (leads, sales, ROAS)
- Platform selection — we recommend the right channels for your goals
- Keyword and audience research — we identify the right targets
- Campaign build — structure, ad groups, creatives, and tracking
- Launch and monitoring — we watch performance from day one
- Optimisation — continuous improvements to reduce waste and improve conversion
- Reporting — clear, jargon-free monthly reports with insights
What Makes PPC Management Effective
The most common PPC mistake is set-and-forget. Campaigns left unattended quickly waste budget on irrelevant clicks, poor-performing ad groups, and inefficient bids.
Our management service includes:
- Weekly search term and placement reviews
- Bid adjustments based on performance data
- Ongoing ad copy testing (A/B testing)
- Landing page analysis and recommendations
- Negative keyword management to eliminate wasted spend
- Audience refinement and exclusion strategies
Frequently Asked Questions
What is a good cost per lead for PPC?
This varies significantly by industry and location. A realistic cost per lead for a local service business in Navi Mumbai through Google Ads might range from INR 200 to 2,000+ depending on competition. We share benchmarks specific to your sector before you commit.
How much do you charge for PPC management?
Our management fee is charged separately from your ad spend. Fee structure depends on the platforms managed, campaign complexity, and monthly ad budget. Contact us for a tailored quote.
Do you require a minimum ad budget?
We recommend a minimum monthly ad spend to ensure the algorithm has enough data to optimise. Minimums vary by platform and campaign type. We discuss this openly during onboarding.
Can I run PPC alongside SEO?
Absolutely — and we recommend it. PPC delivers immediate traffic while SEO builds long-term organic visibility. Together, they provide full-funnel coverage at different stages of the buying journey.
Will you manage my PPC account if I already have one set up?
Yes. We perform a full audit of existing accounts before taking over management, identifying inefficiencies, wasted spend, and quick improvement opportunities.
Start Running PPC Campaigns That Pay for Themselves
Great PPC is not just about traffic — it is about profitable, scalable lead generation. Let Royallions build and manage campaigns that make your ad budget work harder.
Request a Free PPC Audit — We will review your existing campaigns or outline what a new campaign would look like for your business.
